Consumer Confidence Report
2,000 UK consumers, surveyed weekly, so you know what’s shifting and why it matters for your brand.
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Trusted by
The data behind the briefings
A live pulse of the nation, so you can anticipate change instead of react to it.
- 2000Weekly interviews
- 6 yearsOf continual tracking
- 50MDatapoints
22 OCT 2026
Brace position
The nation’s mood, unfiltered, every week
- Numbers paired with real voices, so you get the real story
- Spots the mood change before it hits the news
- Straight to a brand steer: the shift, and the response it calls for
GfK gives a trusted financial benchmark. Konfidant reads the life behind it, every week.
GfK Consumer Confidence Barometer
The financial benchmark
Asks about money – finances, the economy, big purchases
Released monthly
Sample size of 24,000 a year
Konfidant consumer optimism
The human read
Asks about life – how optimistic people feel
Released weekly
Sample size of 104,000 a year
Konfidant deliver a pulse of the nation unlike anything else I have seen, helping us understand how the nation is really behaving, with genuine richness and robustness.
Elle AttonDirector, Consumer Insights - PepsiCo
Get this week’s report for free!